Robert Luo
Six ventures. Three exits.
I build ventures across sustainable materials, AI + hardware and pet health—creating practical solutions to real-world problems.

About Me
I’ve built across industries, but my work has always started with a problem worth solving.

I’m a founder who has started six ventures and had three exits. Together, my ventures have raised more than $10 million in funding, and I hold seven patents. My work has crossed materials science, consumer products, pet health, hardware and AI. I’ve taken ideas from early research through product development, partnerships and market launch.
My route into materials began when I saw milk being discarded at my uncle’s dairy farm. That observation became Mi Terro. Time with dogs has shaped my interest in better care for pets as they age. Each chapter has strengthened my belief that ambitious ideas need both technical depth and a clear reason for people to care.
Today I’m building Mi Terro’s next chapter in personal foot health, developing WoafMeow for pet care and helping hardware founders test real buyer demand through Playlovin. I also advise multiple venture-backed companies, bringing a founder’s perspective to product strategy and growth.
Explore the ventures



Selected ventures
From personal foot health to better pet care and evidence-led product launches.

Mi Terro

Expanding from advanced materials into smart socks for proactive personal foot health.
Explore Mi Terro
WoafMeow

Thoughtful products and better everyday support for aging pets and the people who love them.
Explore WoafMeow
Playlovin

An AI launch platform for hardware and DTC founders to find buyers, test demand and collect paid deposits before inventory.
Explore PlayLovinOur partners









